STORYTELLING & TRANSMEDIA
The class we had on transmedia storytelling with Racontr was intriguing and providing a lot examples of how it is used to strengthen the power of a message and capture the attention.
After working at school on it and gathering readings about it, I understood that it was a clear path to success as a webdesigner. Indeed, by doing it the right way and by telling them through different mediums, stories become a powerful tool to implant a message more strongly in minds, whether the message is coming from a person or a brand.
As web designers, why should we use transmedia storytelling?
Because stories are powerful:
They convince, they teach and they can make people act. People learn a lot from stories, we can make them feel our experience, they’ll remember and retell them.
Storytelling is the art of making people laugh, cry, surprise and challenge them. The more senses we involve, the more successful we will be. As creative designers, it’s also an effective way to make understand our ideas in a better convicing way.
Once in class, my classmates and I had to exercise ourselves on writing good stories. The ones that worked better and that we kept in mind were those who had a beginning, a middle, and a good end. The character and the universe were set and something unexpected happened, something that changed the life of the hero.
With that exercise, our teacher made us understand that the only way to ensure that our audience keeps coming back for more stories is by leaving them with something to think about. People are always intrigued by what’s happening around them and we have to make them need to always want more.
Because stories are already everywhere :
It made me think on my everyday life, work, school, friends, family… They are everywhere, in my twitter feed, in each product that surrounds me, on the talks I have with my friends…
It’s actually a big part of my work at Leetchi. Transmedia storytelling made us realise the emotional value of our product toward our users. We use it to humanize our product. A short time after my arrival, we worked on new projects because people felt the need to follow the stories, to connect with each others, to always discover more. Then we started telling stories that shared the human side of our project in another way. That way people could relate to the product and have strong feelings about it.
Because using different mediums allows us to capture a different audiance :
Transmedia storytelling involves creating content that engages an audience using various techniques. Indeed, even though the same story is being told, each platform create a different relationship with a wide range of audiences and permit different ways to experience stories. Some people may use more Facebook than Twitter or more a website than a blog for instance.
On Leetchi’s blog for instance, we set up the “Leetchi stories”. On Facebook we had another strategy and set up the “Money pot of the week” and the “Money pot of the day”.
The marketing strategy here is different but in both cases, allows people to be touched, feel connected and useful. With those projects, Leetchi present small stories, small money pots that make the delight of their creators, recipients and participants.
Through those transmedia stories we can also transfer our values and capabilities and stories keep emerging by themselves.
If we want to use transmedia storytelling, we need to keep in mind that human beings think and act through emotions. We have to capture their attention with real and convicing stories, make the product we’re selling almost “invisible” rather than spend time talking about its different features and other boring stuff. All that by owning and taking the control of social networks to boost and maintain our stories.
@liliadaffi Web Design 2